INSPIRE

Branding Lessons . Steve Jobs

THE MAN BEHIND THE BRAND​

If you read through interviews, magazine articles, and stories about Steve Jobs, you’re never going to hear him say, “Here are my branding tips,” or “Here is how you build your brand.” Jobs didn’t operate under a cut-and-dried, connect part-A to part-B mentality.

Web Design Trends for 2017

It's quite common among designers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends - tagging something as #old can be seen as an insult, as if not fitting the most recent style would automatically make the whole project less valuable.

Branding, Identity & Logo Design Explained

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

The Light Phone

A friend of mine recently went to a secluded B&B. There were lush landscapes, plushy down-filled bedding, homegrown meals made with TLC and, most importantly, there was zero phone reception. “How was it?” I asked her when she got back. She gave the same answer a lot of us would give: peaceful and idyllic to be away from calls and emails and a million gloating status updates by which you’ll inadvertently measure your own achievements.