SCOPE

Branding, Marketing, Photo & Video Shooting

INDUSTRY

Health & Fitness

LOCATION

Amman, Jordan

Fit Club
WHERE FITNESS MEETS LIFESTYLE EXCELLENCE!
THE BRIEF

FIT CLUB 962 - A modern gym that fits your lifestyle; offering a fully equipped gym with a wide variety of machines and equipment for its members. Whether your goal is to lose fat, gain muscle or simply to keep fit. FIT CLUB has everything people need in order achieve their goals with the aid of the extraordinary team of personal trainers and high quality equipment.

THE CHALLENGE

How do we market our many services?

FIT CLUB 962’s main concern was not correctly communicating their wide range of services to their audience in a classy way. FIT CLUB 962 includes diverse high-level services that fulfills the needs of their clients. The created communication is focusing on creating a lifestyle theme that included an impressive range of personalized, professional, creative with a clean space.

SKETCHING THE LOGO!
The main aspects of the logo are fitness, luxury and power. Those aspects are reflected by using sharp and solid edges for the word “FIT” with the combination of outer lines to reflect unique fitness shapes. Using bold font for the word “CLUB” reflects the power it holds by giving it more weight. For the country code”962", we chose to add an elegant line below the text to signify the high quality class of the brand.
COLORS

Green is the perfect match for any fitness brand. The bright green colors used in branding signifies ideas of freshness and health.

BRAND IDENTITY

We understand the importance of cohesive branding that extends to every aspect of the business. From the logo to the stationery, we strive to create a consistent and memorable brand experience.
SOCIAL MEDIA

Introducing the Life Style Identity For FIT CLUB:

Using Life Style in Social Media creates a humanized brand. This technique allows the public to connect with the brand which results in higher brand loyalty.

The Ramadan Challenge:

We created a social media challenge campaign; the objectives here are to deliver healthy habits to people through social media. This campaign ticked our goal of engagement, grabbing the attention of many and allowing them to participate in the challenge.
RAMADAN CHALLENGE VIDEO AD
The idea is to connect people to our gym vibes by creating healthy habits challenge for them.
SAMPLE OF THE DAILY STORIES
we were posting daily stories about the challenge and it got a very interesting engagement from people.
Special Occasions Posts:
We’ve used FIT CLUB’s branding elements in a creative way to celebrate numerous occasions.
FIT CLUB PROMO VIDEO
This campaign is created for people to get an idea of the gym facilities.
BLACK FRIDAY CAMPAIGN:
Our objective was to captivate the working demographic through a Black Friday campaign that featured a discount portraying a dual lifestyle: one dedicated to work and the other focused on self-care and well-being. We focused on portraying the message of creating time for yourself, dedicating you time not just for your job but also for your health.
GENERAL SOCIAL MEDIA POSTS:
A realistic approach has been taken when creating the general Social Media posts. Each having a specific message with special branding elements and catchy copywriting.
GYM TOUR

How it fee to be a Fit Club member, this video created as 1-day tour at the gym.
LET'S WORK TOGETHER.
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