McDonald’s, the global brand was looking for a trusted creative agency to work on their creative animated ad for its new ice cream flavor, the main concern was the ability to meet their brand guidelines and to deliver the message in a simple way, this is what UBlac agency achieved with them in a very attractive and creative way.
Elements should reflect and deliver the story, this is what we were looking for. We took elements from Shrek movie to let the audience feel the flavor and to get the flavor connected with the character, the movie was very trending and people like the character.
Production & Animation
Creativity is how you deliver a message in a simple way, this is what we always do in UBlac, after the main environment appears to describe the season, we started the motion with Shrek character, and we used simple motion for all elements and at the same time we made them all appear well and in a good sequence.