SCOPE
LOCATION

Pastries

INDUSTRY

Amman, Jordan

baking geek icon

BAKING GEEK

THE BRIEF

BakingGeek began with a passionate cook who transformed his love for combining flavors into a successful brand, shining through social media by creating delectable cookies using premium ingredients and creativity.

THE CHALLENGE

The main challenge was convincing the owner to adopt a new logo that stayed true to his geeky persona while being simple yet powerful. The logo featured geeky glasses combined with a bitten cookie shape, representing both the owner's personality and the essence of BakingGeek. It was designed to reflect the brand’s message and appeal to users.

01. Bread Packaging Mockup
SKETCHING THE LOGO!
In order for us to have the freedom to explore our imagination and come up with many creative ideas, we start by sketching the initial design, which is the first step to take when we want to start working on a project, It gives us a sense of direction that we are going to take to end up with a brilliant design.
READY FOR THE SPEED OF LIGHT?

Concept Board

A collection of ideas has been gathered in order to construct the branding for Baking Geek.

Idea Elements

Staying true to the vision of the owner, the elements of glasses in addition to a bitten cookie were used in order to build the final Logo.

Choosing the Font

Config Rounded was found best suited for the image of BakingGeek. Having a font that persuades the idea of friendliness while conveying the curve of a cookie is the best way to portray BakingGeek's information.
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LOGO COLORS:

The logo was created in black and white. The reasoning behind this was having a different play on traditional dessert’s colors; the color black is commonly known as the combination of all the colors which allows for play with different themes and schemes.

IMPLEMENTING THE NEW BRAND IDENTITY

Baking geek Brand Id Mockup
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02. Bread Packaging Mockup tcopy
07 Paper Bag Mock up
529 oven mitts mockup 01
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Bakery Business Card 02
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Packageing 

Our unique packaging served as a key marketing tool, customized for special occasions like Christmas and Mother's Day. The packaging conveyed the brand’s essence, even in the absence of other marketing materials.

FLAVORED POSTS

This section specifies the numerous flavors of cookies that BakingGeek creates.

OCCASIONS
Occasions posts are the perfect opportunities we make use of to unleash our creativity. Numerous occasions are filled throughout the year where we can customize specific ideas in relation to the sweets offered. These efforts aid us by differentiating ourselves from BakingGeek’s competitors and establishing trust and appreciation with the Jordanian market.
TRENDS

Following trends is very crucial to put baking geek elegantly on the map. Combining new trends and familiar flavors is a win-win for any food lover. These trends include TikTok sounds, hashtags and the seasonal buzz.

OCCASIONS
Occasions posts are the perfect opportunities we make use of to unleash our creativity. Numerous occasions are filled throughout the year where we can customize specific ideas in relation to the sweets offered. These efforts aid us by differentiating ourselves from BakingGeek’s competitors and establishing trust and appreciation with the Jordanian market.
PHOTO SHOOTING
LET'S WORK TOGETHER.
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