Crafting an identity for The Hound was a unique challenge, in which we had to capture the essence of masculinity and artistry in a single unit. The logo we were tasked in creating had to be more than just a visual representation but an embodiment of The Hound’s values and resonate with their male audience.

Logo design mind mapping is a brainstorming technique that involves creating a visual diagram or "mind map" to organize and explore different ideas, concepts, and elements related to the design of a logo. It helps designers to generate and organize their thoughts, identify patterns, and make connections between different elements, which can ultimately inform the development of a successful logo design. Mind mapping for logo design may include elements such as color, typography, iconography, brand values, and target audience.

The Black shade we chose perfectly represents strength, power, and control, perfectly aligning with The hound’s character. It adds an air of mystery and charm, captivating the audience and making a lasting impression. White brings cleanliness and purity, offering contrast and harmony to our designs. Shades of grey bring depth and flexibility, allowing us to create subtle variations and enhancements. This color scheme communicates minimalism, modernity, and elegance.