SCOPE

Branding, Digital Marketing Website,

INDUSTRY

Entertainment 

LOCATION

Amman, Jordan

AXE Rage Rooms

THE BRIEF

AXE Rage Rooms is Amman’s top rage room entertainment center and the third of its kind in the Middle East. It offers five unique themed experiences, including the region's only VR Rage Room and specialized experiences for couples, work teams, birthdays, and bachelor parties.

THE CHALLENGE

AXE Rage Rooms offers a range of thrilling experiences—from smashing dishes to destroying office electronics. The challenge was to design a logo and create marketing campaigns that encapsulate this dynamic, high-energy concept.

Logo Design

We began with sketches that represented AXE’s intense energy, focusing on the "X" in the name, with sharp lines to convey the spirit of destruction and release. This design reflected the action-packed, adrenaline-fueled experiences AXE offers.

Screenshot 2025 03 02 at 1.46.43 PM
AXE icon

The Brand Identity

AXE presentation 13
AXE presentation 15
Screenshot 2025 03 02 at 3.10.12 PM
Axe logo edited
AXE presentation 19
IMG 4269
TEASER CAMPAIGN ON SOCIAL MEDIA
AXE presentation 21
THE OPENING
We made social media buzz after our teasing campaign; the objectives have delivered well to the audience, and they interacted with the brand on social media networks. We used that buzz in our pre-opening campaign in different posts.
PRE-OPENING CONTENT MARKETING
The idea is to connect the teaser campaign with the brand, we selected the previously published content in this video with a pre-opening message to inform people that AXE is the place to take out the anger.
OPENING CONTENT MARKETING
After the teasing campaign by previous video and creative designs, the audience knew the idea behind the business, and they were asking about the official opening. We collected some comments on social media and created this video to announce that it's now officially open for all to start smashing.
In this campagin we want encorage people to to and try AXE Rage rooms to feel good
ENGAGEMENT CONTENT FROM THE CULTURE
AXE AND VALENTINE'S DAY
This campaign created for the singles in valentine’s day to reflect the identity and the tone of voice of the brand, we took a viral video from the internet and added Pubg game on the screen to describe single people situation before they saw valentine’s day advertisement!
SHOWING THE AVAILABLE ROOMS
In this campagin we want encorage people to to and try AXE Rage rooms to feel good
WEBSITE

Our UX and UI design combined fundamentals of game theory and data visualization to help customers to book the rooms.

LET'S WORK TOGETHER.
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