SCOPE

Branding, Digital Marketing Website,

INDUSTRY

Entertainment 

LOCATION

Amman, Jordan

AXE Rage Rooms
THE BRIEF

AXE is the first and only rage rooms entertainment center in Amman – Jordan, the 3rd In middle east, and the most advanced in the whole world, featuring 5 themed experiences, the only one in the world with VR Rage Room Experience, and the only one with experiences designed specially for couples, Work Teams, and Birthday or Bachelor Parties.

THE CHALLENGE

The Experiences in AXE are different from each other, designed to fulfil your darkest pleasures of smashing things up by a baseball bat, or throwing dishes to the wall rather than washing them, or destroy the whole office electronics with your co-workers and doing it like a team for once rather than shouting at each other in boring meetings.​ So the logo needs to reflect this experience.

THE SOLUTION
Sketching is an important aspect of creating a graphic design. We sketch our initial design ideas first on a piece of paper. For us, sketching is the first step they take when we start working on a project. It gives us the complete freedom to explore our imagination and come out with some creative ideas.
THE SOLUTION
TEASER CAMPAIGN ON SOCIAL MEDIA
THE OPENING
We made social media buzz after our teasing campaign; the objectives have delivered well to the audience, and they interacted with the brand on social media networks. We used that buzz in our pre-opening campaign in different posts.
PRE-OPENING CONTENT MARKETING
The idea is to connect the teaser campaign with the brand, we selected the previously published content in this video with a pre-opening message to inform people that AXE is the place to take out the anger.
OPENING CONTENT MARKETING
After the teasing campaign by previous video and creative designs, the audience knew the idea behind the business, and they were asking about the official opening. We collected some comments on social media and created this video to announce that it's now officially open for all to start smashing.
In this campagin we want encorage people to to and try AXE Rage rooms to feel good
ENGAGEMENT CONTENT FROM THE CULTURE
AXE AND VALENTINE'S DAY
This campaign created for the singles in valentine’s day to reflect the identity and the tone of voice of the brand, we took a viral video from the internet and added Pubg game on the screen to describe single people situation before they saw valentine’s day advertisement!
SHOWING THE AVAILABLE ROOMS
In this campagin we want encorage people to to and try AXE Rage rooms to feel good
WEBSITE

Our UX and UI design combined fundamentals of game theory and data visualization to help customers to book the rooms.

LET'S WORK TOGETHER.
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