SCOPE

Social Media, Photo Shooting

INDUSTRY

Food & Beverage 

LOCATION

Doha, Qatar

Frodz
MASTERING HUQQABAZ'S GRAND OPENING CHALLENGE
THE BRIEF

Established in 2021 Frodz is known as the first ready to eat meals. These healthy home cooked meals are known to be ready in 7 minutes, fulfilling everyones indulges! Whether you’re a health connoisseur or someone who enjoys food frodz’ wide range of dishes are sure to leave you wanting more. A big goal that Frodz aims to to achieve is the distribution of their meals in numerous super markets as well as global expansion.

THE CHALLENGE

Frodz came to us with the goal of achieving a wider distribution of their meals in numerous super markets as well as global expansion. Through the expansion of their brand presence and establishing a credible and unique identity are we able to attain this pre set goal. Their key concept of pre-made dishes was requested to be shown in a brighter light with a healthier approach on home cooked meals.

SOCIAL MEDIA
For Frodz we’ve implemented a strategy that allows the brand to showcase it’s products. Their new Social Media represents a specific branding theme and an organized layout of highlights. Numerous concepts have been conducted such as: preparation, Revealers and teasers and even competitions. Frodz’ organic Instagram reach was increased by 113.9%, obtaining the spectacular number of 15K followers in less than a year!
SOCIAL MEDIA
Through static images and videos we’ve displayed important information that the public would need to know, such as, preparations, healthy ingredients, and packaging. (This part will include folder 7min and awareness.
ENGAGEMENT

In the following designs we focused on presenting Frodz’ key features, in a way that allows better customer engagement.

WHERE TO FIND

Clear branding elements paired with related assets were used to announce Frodz’ four new distribution partners.

REVEALERS AND TEASERS

Teasing is the best way for any new announcement. The following, is our take on the new meal introductions done in an engaging way.

WHERE TO FIND

Clear branding elements paired with related assets were used to announce Frodz’ four new distribution partners.

World Cup Campaign:

The world cup was a momentous event that happened in Qatar, however, we had many limitations in regards to specific World Cup elements and specific wordings. With that being said we’ve created a successful campaign that allowed Frodz to showcase itself all while abiding by Qatar’s regulations.

- field inside the box and rooting for the Qatari team in another post. We’ve shown a creative display of the numerous countries while implementing Frodz’ packaging into them.

This post was headed towards a more creative light, giving credit to the famous 974 Stadium and how it’s built from shipping containers. This was the perfect opportunity that allowed us to include Frodz packages within the structure.

STORIES

We have focused on introducing engaging stories to Frodz, all focusing on it’s numerous branding elements. The following designed stories varied from being creative to informative, allowing followers a clear engagement process.
PHOTO SHOOTS

The importance of Photography in today’s Social Media can be shown in today’s insights, this is why we aimed to have simple photography in Frodz’ designs such as Reels and images. This allowed us to generate more engagement and impressions while adding a more human element for the brand.

RESULTS
From a 2021 ready-to-eat pioneer, Frodz evolved into a global sensation through our partnership. Achieving a remarkable 113.9% Instagram follower surge, our captivating themes, stories, and contests played a key role. Ingenious campaigns seamlessly integrated Frodz into iconic Qatari landmarks, transcending World Cup limitations. Our expertise in photography and interactive features fostered a relatable human connection. This journey redefined culinary norms, setting new standards in taste, engagement, and innovation.
LET'S WORK TOGETHER.
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