SCOPE

Branding, Packaging

INDUSTRY

Food & Beverage 

LOCATION

Muscat, Oman

THE BRIEF

Italiano is a perfect representation of authentic Italian flavors. It represents more than 10 years of brand history brought to the heart of Oman. Crowd favored dishes and memorable meals at Italiano is sure to curve your smile. Here how we helped Italiano expand their brand.Newton Stores is a pioneer in the hardware retail and wholesale business, with more than 50 years of experience in the field. Newton store is one of the fewest hardware shops in Jordan, specializing in offering the best and newest products to their valued customers. Its mission is to provide the most acceptable range and quality of products and services.

THE CHALLENGE

And what is life without a good challenge.

In recent years, the Italian cuisines has grown increasingly more competitive. So in effort to keep up with competitors in their market. Italiano has sought to stand for something ownable and unique in the minds of consumers. This is where our role comes in, we’ve undergone the new Italiano rebranding. A new Logo has been introduced with it’s unique colors specific it’s specific branding aspects.

SKETCHING THE LOGO!
The new Italiano Logo perfectly represents it’s Italian theme. It consists of the Italiano name in a burgundy red color with a connecting line between the two “A” in the title. This design signifies the stretchy string of the mozzarella cheese along with a curved smile. The green basil leaf replaces the dot above the “I” adding a fresh aspect to the brand.
BRAND REVEAL

We've created this video to reveal the new branding of Karnig

STATIONARY
Through Social Media did we to progressively portray the image and name of Karnig. We wanted to strengthen the Karnig name through campaigns that speaks about the tradition of Karnig and how he rose to their current status.
IMPLEMENTING THE NEW BRAND IDENTITY
BRAND IMPLEMENTATION
SOCIAL MEDIA THEME
The goal of social media with Italiano is to introduce the brand to the their general public in a friendly light. We’ve implemented the Italiano branding elements into each post while giving it a creative touch that attracts viewers to the restaurant’s platform page.
LET'S WORK TOGETHER.
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