SCOPE

Branding, Marketing, Website

INDUSTRY

Food & Beverage

LOCATION

Riyadh, Saudi Arabia

Mawaduna
SIMPLIFYING GLOBAL CONNECTIONS FOR CULINARY EXCELLENCE
THE BRIEF

Mawaduna first launched in 2010, by providing high tech food machinery and raw ingredients paired with supporting small and large food businesses. Mawaduna connects a complex network of global suppliers and manufactures all operating within the Saudi Arabic food service industry.

THE CHALLENGE

Mawaduna’s phase of growth stemmed their need for rebranding. Thus our challenge came into play by introducing a newly designed branding.

The new Mawaduna branding revolved around the Logo design and how we’ve simplified it while syncing it with the image that Mawaduna has built for itself.

SKETCHING THE LOGO!
The new Mawaduna logo was derived from numerous elements related to the brand. First of which being the sharp “M” which represents the concept of joined hands in corporate deals; typically when finalizing a deal a hand shake takes place between both parties. Second being the pillars that form the shape “M” which adds value to the first letter of the brand name “Mawaduna”. Each of the pillars symbolize a vital part of the very being of Mawaduna’s corporate structure. One pillar represents the suppliers whom provide raw material and goods while the other pillar is the trusting consumers of these suppliers, Mawaduna acts as the connecting pillar between each party.
COLORS

Delivering HuqqaBaz's success in the grand opening in Amman, Jordan, was a great honor and challenge for us. We took on managing the opening event, seeing the finest details ranging from the ushers driving up to the drone production.

BRAND REVEAL

We've created this video to reveal the new branding of Mawaduna

BRAND IDENTITY

We understand the importance of cohesive branding that extends to every aspect of the business. From the logo to the stationery, we strive to create a consistent and memorable brand experience.

SOCIAL MEDIA
We’ve had to completely transform Mawaduna’s Social Media. Its previous style lacked a consistent theme and creative elements that would grab the attention of viewers. Mawaduna’s reconstructed Social Media is a structured grid representing the many products the brand has. We’ve focused on implementing the branding elements into every aspect of the posts such as the colors, language and even logo. Each post perfectly represents Mawaduna and the message they’re conveying to the public.
OCCASIONS
Numerous occasions have been done with the implementation of Mawaduna’s brand.
STORIES

Mawaduna’s stories has seen an improvement from organic engagement from the tools used on Instagram Stories. The stories created have been studied in order to pull a reaction from story viewers.
WEBSITE

We have utilized our website builder to create a completely revamped and enhanced Mawaduna website. The website has been meticulously organized, providing clear explanations about Mawaduna and effectively showcasing each brand within dedicated sections. The user experience is exceptional, with fast loading times that ensure a premium browsing experience.

Before
After
LET'S WORK TOGETHER.
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