Qenwa is a specialized online marketplace offering authentic electronics brands with exclusive deals and competitive prices. Focused on quality and value, Qenwa provides a seamless shopping experience, ensuring customers have access to trusted products at great prices. As a new player in a competitive market, Qenwa aims to establish itself as a reliable, customer-centric platform that prioritizes trust and affordability.
The Qenwa logo was designed to reflect the brand’s core identity simplicity and trust. By merging an electronic power switch with a search button, we created a logo that symbolizes Qenwa as a go-to destination for electronics.
The logo is both modern and memorable, aligning with the brand’s mission of providing easy access to quality products. Yellow was chosen as the primary branding color to evoke positivity, trust, and energy, reinforcing Qenwa’s dynamic and customer-first approach.
Our primary objective was to create a social media frenzy and make the name Qenwa go viral—without revealing what it stood for—adding an element of suspense! We crafted a highly engaging teaser campaign to spark curiosity around the question, "What is Qenwa?" This involved a series of provocative statements paired with eye-catching images and a core video designed to fuel the buzz.
To amplify engagement, we introduced a unique jingle and a targeted hashtag, generating significant conversation across social media platforms. The results were outstanding:
The campaign successfully built excitement and widespread awareness, making Qenwa a trending topic.
Incorporating Influencer marketing significantly helped spread the interest of Qenwa’s name. We distributed personalized boxes, where each one carried a different statement from the teaser to raising more awareness during the phase.
Due to the massive reach of the teaser campaign, one of the most prominent influencers, Omar Zorba, reached out to collaborate with Qenwa. This led to the creation of several videos and posts during both the teaser and reveal phases. This unexpected collaboration was a direct result of the powerful impact of our campaign.
The teaser achieved impressive results, including:
Key results achieved one month after the reveal:
