SCOPE

Branding, Marketing,

INDUSTRY

Entertainment

LOCATION

Amman, Jordan

The Switch
THE BRIEF

The Switch, the Next Generation gaming center in the region, combines Virtual Reality, the future of gaming, with the ultimate Escape Gaming experience.

THE CHALLENGE

The Switch aimed to increase awareness of their entertainment center, appealing to all age groups and not just children. They faced competition in the escape room industry and needed to educate people about Virtual Reality gaming. The brand identity for The Switch Center was unclear, given their diverse offerings, and many were unfamiliar with this form of entertainment, especially  among adults.

BRAND STRUCTURE
We introduced The Switch Center as an entertainment center with three distinct sections, each with its own logo to represent them. We also developed new brand elements and a concept that embodies the true essence of The Switch Center, making people feel they were transitioning from their real world to The Switch world.
BRANDING
We recognized the need for The Switch Center to have a powerful identity that mirrors the level of entertainment it offers. We defined their colors, tone, and style, successfully creating a unique entertainment brand in Jordan.
MARKETING MATERIALS
The rebranding phase extended to their game posters. We thoroughly studied their games to create the most captivating style, text, and visuals for each game's story.
INTRODUCING THE NEW IDENTITY FOR ESCAPE ROOMS
PHOTO SHOOTING AREA CONCEPT
After players finish their escape room game, The Switch captures their experience and shares it on social media. We noticed the need to transform this area into something more creative and engaging, in line with The Switch Center's new identity. We worked on a concept with humorous and relevant signs against a futuristic backdrop.
SOCIAL MEDIA & DIGITAL MARKETING
The Switch's campaigns and posts were not only highly appealing but also embedded with genuine and creative ideas and messages. We leveraged our innovative approach to present the rooms on social media, whether through captivating static images or engaging videos, which significantly contributed to making The Switch one of the most talked-about gaming experiences in Jordan.
PUBLISHED A STORY OF POSTS TO LET PEOPLE GET INTO GAME STORY.
ESCAPE ROOMS - CONTENT MARKETING
All Escape games in The Switch based on a true story, one of the most trending and appealing real-life escape rooms is Zodiac "the serial killer"; the mission is to escape from Zodiac before you become the next victim.
ZODIAC KILLER | ARE YOU THE NEXT VICTIM?
This video show real photos for people killed by Zodiac "the killer" from both genders in different places, the counted murders by Zodiac was 37, then a question came asking if you will be the victim no. 38.
OPENING ADVERTISEMENT IDEA
A video created for The Switch social media(Facebook&Instagram) about Zodiac room. Branding & Social Media Management By UBlac Agency
FROM THE THEME - SOLVE THE MYSTERY
Targeting people interested in Clues, and encourage them to engage with the brand. Are you smart enough to decode the message?
FROM THE THEME - SOLVE THE MYSTERY
Help us to find the murderer A man is found murdered on a Friday morning. His wife calls the police, who question the wife and the staff and are given the following alibis: the wife says she was sleeping, the butler was cleaning the closet, the gardener was picking vegetables and the cook was preparing breakfast for children before school. Immediately, the police arrest the murderer. Who did it and how did the police know?
FROM THE THEME - SOLVE THE MYSTERY
What strange about this crime scene?? a.The victim’s body’s position. b.There are no obvious signs of violence. c.The blinds are broken d.The victim’s eyes are open. Try to get the right answer.
POSTS & CAMPAIGNS KEY METRICS

Our mission was to create an immersive and interactive online space for The Switch, allowing customers to explore and experience the gaming center's offerings virtually. By sharing vivid images and videos of the rooms, we invited potential visitors to step into The Switch's world from the comfort of their own screens, effectively bridging the gap between the digital and physical experiences.

People Reached: 1,2 Million

Engagement: 18k

Video Views: 1M+ views

POSTS & CAMPAIGNS KEY METRICS

The Switch's social media presence received a significant boost through different platforms such as Facebook and Instagram.

People Reached: 1,2 Million

Engagement: 18k

Video Views: 1M+ views

LET'S WORK TOGETHER.
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