VTEL Fiber Internet Provider in Amman, Jordan

SCOPE

Rebranding, Digital Marketing

INDUSTRY

Internet Provider

LOCATION

Amman, Jordan

VTEL

THE BRIEF

VTEL Fiber Internet Provider; a leading regional internet provider based in Jordan, offering the best Fiber-Optic data connections and amazingly fast internet services to the wholesale, corporate and residential market.

Brand Story

VTEL introduced Fiber Internet to Jordan, pioneering a new era of connectivity. But as the market evolved, VTEL wanted to expand beyond enterprises into homes and individuals. The challenge was not to compete as ‘just another fast internet provider’—but to connect with people on a deeper level.

We crafted a rebrand that positioned VTEL as a vision enabler. With the slogan ‘Vision Connected’, VTEL now represents reliability, empowerment, and the belief that when you connect with VTEL, you’re already connected to your future.

To bring this to life, we launched the VTEL Startup Initiative—a program designed to support entrepreneurs, startups, and youth who are shaping Jordan’s future. This strategic approach won us an award for its depth, innovation, and human-centric positioning.

Core Idea

Brand Positioning

1

Market Context

- First to introduce Fiber Internet in Jordan across wholesale, corporate, and residential segments.

- Entering the highly competitive individual residential market.

2

Positioning Statement

- For ambitious individuals, startups, and enterprises, VTEL Fiber is the most reliable partner in Jordan that connects people not just to the internet, but to their vision of success.