SCOPE

Marketing & Design

INDUSTRY

Internet Provider

LOCATION

Amman, Jordan

VTEL
THE BRIEF

VTEL Fiber Internet Provider; a leading regional internet provider based in Jordan, offering the best Fiber-Optic data connections and amazingly fast internet services to the wholesale, corporate and residential market.

THE CHALLENGE

The market in Jordan is highly competitive for Fiber Inter Providers with the presence of global and regional providers; All providers were competing with their added value services, low prices and high advertising budgets that will make higher awareness. Moreover, VTEL social media presence and visual identity was not reflecting their robust infrastructure and high service level.

THE SOLUTION
In this campaign we focused on some personas that use VTEL fiber internet, we selected 3 main users; Business, Gaming and Entertainment(watching movies/series). We used an astronaut helmet to make users ready to start with VTEL high internet speed.
READY FOR THE SPEED OF LIGHT?
We came with an idea to connect VTEL with Space and taking astronaut as the main character to represent VTEL and its services. We also worked on the visual identity to make more consistency and clarity in their colors, font, tone of voice and style.
ATL & BTL ADVERTISING ACTIVITIES
We used several methods to embed the concept of an astronaut with the high-speed fiber internet and services provided by VTEL, We designed branded t-shirts with brochures for their targeted areas "door-to-door" sales, then worked on showing the concept and building more awareness by working on branded bus design. Moreover, we create designs for magazines, doorsteps and other printing materials.
FEATURED DESIGNS
HOW WE CREATE DESIGNS!

Each design we create has to be meaningful, helps positioning the brand better, and reflecting the main objectives. We came up with a concept for the creative then start working on sketches/concept of the design then works on making it more appealing and more unique for our partners and the brands we manage with the brand identity/style

THE BOOST ENGAGEMENT
Once we discovered that engagement is low, we've came up with ideas for building the engagement again.
OLD POST
OUR POST
SOCIAL MEDIA POSTS DESIGN WITH THE ASTRONAUT CONCEPT
SOCIAL MEDIA MARKETING CAMPAIGN
In this concept, we focused on representing the usage of high-speed internet of VTEL fiber by showing a framed glowing light with graphic elements inside to attract viewers and to display the main message for each target(Business, Gaming, and Movies)
CONTENT MARKETING - TRENDS EXPLOIT
Not only we do social media listening and monitoring for our partners/brands, but we also keep looking for other competitors to see their activities and how people interact with them. We noticed that one of Pubg players initiated a trend on one of the competitors page about the slow speed internet and how it got him killed in the game, so we can up with two attractive designs, and they got great feedback.
OTHERS VS VTEL FIBER CAMPAIGN
When shopping Internet options for your home or business, you’ve likely come across a few network types and plans. The most common are fiber optics, DSL and satellite. We did this campaign to show people the difference between VTEL and other internet providers.
CREATIVE AD FOR FOOTBALL FANS
Video ad for football fans about slow internet connectivity; it's a football match and Mohammad Salah is so close to scoring a goal, then a message suddenly appears!
FOR ONLINE MOVIE STREAMERS
You’ve just come home from what felt like a never-ending shift at work. Keen to relax for an hour, you slump on the sofa, fire up your shiny new 4K TV and start playing an episode of your favorite show and clearly states it’s in 4K Ultra HD, yet what you’re looking at looks like it’s straight out of the dial-up ages. So, you need a fiber internet from VTEL
RANDOM SOCIAL MEDIA POSTS
(GET READY) MARKETING CAMPAIGN
In this concept, we focused on connecting people to the things they like to do..
(GET READY) MARKETING CAMPAIGN
RAMADAN 300MB CAMPAIGN
Want to create a very special offer for Ramadan, we came up with this campaign.
VTEL FEATURES CAMPAIGN
In this campaign, we focused to show people VTEL's top features.
" YOU GET WHAT YOU ARE PROMISED. CREATIVE TEAM AND GREAT MANAGEMENT. BEST AGENCY "
Hiba Masri, Marketing Manager, VTEL Jordan
LET'S WORK TOGETHER.
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