When we think of brands that have defined excellence for over a century, Rolex stands unmatched. It’s not just a watch; it’s a symbol of achievement, legacy, and perfection – a brand that has set global standards for luxury and precision.

At UBlac, we have had the privilege of working with Rolex through their official retailer, Karnig, since 2021. Karnig, a name synonymous with luxury watches in the region, entrusted us with their digital presence, knowing that representing Rolex requires creativity grounded in meticulous standards.

A Case Study in Excellence: Karnig x UBlac

From the moment we embarked on this journey with Karnig, we knew this was not just another branding or social media project. It was about safeguarding and amplifying the legacy of Rolex through every design, word, and digital touchpoint.

Our partnership included:

• Developing a website that not only met but exceeded Rolex’s strict global guidelines while reflecting Karnig’s distinguished brand heritage. View the case study here.
• Creating content and campaigns that celebrate the craftsmanship of Rolex in a manner that maintains exclusivity yet invites engagement.
• Managing their social media presence with visuals and narratives that align with Rolex’s brand standards, delivering digital storytelling at its finest.

The Rolex Standard – Lessons in Precision and Brand Integrity

Working with a Fortune 500 company and a brand of Rolex’s stature teaches invaluable lessons:

1- Attention to Detail is Non-Negotiable
Every pixel, caption, and line must reflect perfection. Rolex doesn’t just represent luxury; it embodies it at every micro-level.

2- Timeless Branding Requires Discipline
Unlike brands chasing trends, Rolex defines timelessness. It’s a daily reminder that branding is not about constant reinvention but consistency with creative evolution.

3- Trust is Earned Over Time
Our journey with Karnig and Rolex began with website development and grew into a full digital partnership. Their praise for our work – from creative campaigns to daily community management – is a testament to the trust built through excellence and integrity.

Building a Legacy Together

Today, as we continue to manage Karnig’s online presence and brand communications, we are driven by the same standards Rolex stands for:

• Craftsmanship in every detail
• Innovation rooted in heritage
• An unbreakable commitment to excellence

Working with Rolex is not just an agency milestone; it is an honour that shapes how we approach every brand we serve – with precision, respect, and a drive to create work that stands the test of time.