MENA TECH
THE BRIEF

MENA TECH; A premium Arabic media portal for Technology, Business, and Entrepreneurship in the MENA region with 7 years of global media coverage, 3M+ followers on social networks, 180M+ video views on Facebook and 35M+ minutes watched.

THE CHALLENGE

MENA TECH started with a vision to be TECH CRUNCH/CNET of the Arab World, and with a mission to be the leading technology portal in the MENA region. The brand name was long having "THE" before " MENA TECH", and the brand identity was not solid for a well-known media brand the covers most of the global tech events and news.

TRANSFORMING THE BRAND
Creating a new identity for media portal was challenging, as it must have a great story to tell from their logo and identity. Moreover, it's always visible in events, magazines, digitally and printed. The concept behind the icon has two parts, the first one is the square which represents the scope of coverage, and the second one is the arrows which are inspired by the Arabic dots, the arrows with the square mean that MENA Tech spot the news with the square, then publish it for the Arabic region.
SOCIAL MEDIA POSTS DESIGN
WEBSITE DESIGN

Focusing on the user experience "UX" for a technology news portal is the central aspect of our web pages design. Adding to that reflecting the new identity and style on the new website.

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