SCOPE

Branding, Packaging, Website,

INDUSTRY

Food & Beverage

LOCATION

Amman, Jordan

Hamada
THE BRIEF

For over 100 years Hamada, has been known to deliver healthy vegan food. The beginning of Hamada’s journey began in Jaffa Palestine and extended to Jordan, giving them the advantage of being able to expand world wide. Hamada specializes in creating exceptional Vegan dishes ranging from Foul to their widely known Falafel recipe, these qualities makes Hamada a great leader in Middle Eastern cuisine. Sergio has acquired a leading position in the food market through processing and exporting wholesome crispy corn chips and roasted corn. The company traces their roots back to 1975 in Syria where the journey has begun. Sergio factory was founded with 2500 m2 space area in Amman- Jordan and a few years later Turksy factory with 3000 m2 space area in Turkey.

BRANDING

The maintenance of tradition was a challenge faced while conducting the rebranding of Hamada. The owners requested their original branding of Hamada to be conveyed to the new rebranding. The challenge was creating a creative logo whilst holding the same value and meaning of the originally created logo.

THE CHALLENGE:

The maintenance of tradition was a challenge faced while conducting the rebranding of Hamada. The owners requested their original branding of Hamada to be conveyed to the new rebranding. The challenge was creating a creative logo whilst holding the same value and meaning of the originally created logo.

BRANDING VIDEO
LOGO
The bases of the new logo was derived from the previous Hamada logo in order to preserve their currently image. The main spiral body of the logo represents the jar of foul and lid that Hamada specializes in. The new leaves element in the icon constitutes the concept of healthy vegan meals they offer.
 
With the inspiration of the previous Arabic logo was the new English logo brought to light. Fragments of the Arabic logo was used in crafting the English, an example would be how the letter ““ح was transformed in order to form the first letter in the English logo, “H”.
LOGO GRID
COLORS

The logo was created in three colors, Beige, Kelly green and red. The reasoning behind this was trying to incorporate their local produce into all aspects of their brand. The beige represents the color of chick pees used as a base for most of their dishes such as Hummus, the green color serves as a purpose of representing their Vegan and fresh directions, finally the red serves as a way to demonstrate the different spices of their food, showcasing the tastiness of their Levantine flavors.

BRANDING, VISUAL IDENTITY AND STATIONERY DESIGNS
PACKAGING

A colorful and effective packaging for Hamada was chosen to match their image. The new designs are a convenient way of storing dishes while being able to easily carry them. The new colors chosen were implemented all over the packaging giving it a new view.

CATALOG DESIGN
WEBSITE

The new Hamada website serves as its virtual front door. Capturing moments and splashes of storytelling throughout numerous pages was the goal. The vision for the new website was to be user friendly, having clear category placements, ease of navigation and eye-catching visuals. Our UX and UI design combined fundamentals of game theory and data visualization to help customers to book the rooms.

LET'S WORK TOGETHER.
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